According to the Women’s Daily, Replica Fendi Bags has redesigned its representative FF logo in order to cater to the new generation of consumer luxury goods. They rely heavily on social networks, so the spread on social networks is the final result of Fendi’s transformation. aims.
If a brand wants to succeed, the most important thing is to have its own brand culture and brand characteristics, and then find its own target market and do a good job of marketing. Replica Fendi Handbags is a light luxury and fashion brand, and personally think it is quite successful. In particular, the recent emergence of the distinctive FF logo, and a large number of use in the new product, do not know how others look.
FENDI 2019 Spring Summer Female Drawstring FF Logo Black Bucket Bag Brown and black, just two simple colors, but with the special FF logo, even a simple knit short T, the effect is amazing, especially this pair The makeup and hairstyle of the twin model are more attractive when paired with this T.
Replica Fendi Handbags launched the FF capsule series for this purpose. It was exclusively sold on Net-a-porter last Friday. More importantly, Fendi held a party-style conference in London, where many lighting fixtures were placed and projected. Out of the different FF logos, a FF container truck is full of new logo graffiti creations – everything is “good”, and it has become a hot event on Instagram. It has become an important position for brands to measure communication.
The new “FF” logo is designed in a more modern, more millennial aesthetic, and more responsive to the street trend. The new logo prototype is taken from the 1974 version, with one “F” for “Fur”, the brand’s The representative element of fur, another “F” means “Fun”, emphasizing the traditional fun at the same time. It is the third typical logo after Chanel’s double C and Gucci’s double G.
Now the young people re-appreciate the logo, not the traditional one, but the innovative way to show the inspiration of the old fashion house. Replica Fendi Bags accessories and men creative director Silvia Venturini Fendi said that Fendi is willing to become underground Part of the culture does not mean that consumers only think of expensive handbags when they see Fendi logo as they did in the 1980s. In order to add more street elements to the brand, Fendi also invited DJ duo Disco Smack and the dance group Last Night in Paris to hold a street dance performance and music performance party on the eve of the press conference.
The new capsule series will be available on the Fendi website and some offline stores after a limited month of Net-a-porter release. At the same time, a flash shop in Dubai is also in operation and Fendi’s headquarters in Rome will be refurbished.
More and more capsules are actually derived from the anxiety inside the fashion industry. Venturini Fendi said she is adapting to the industry’s faster pace and pointing out that the “one-off” capsule series is king. “I like this way – creating a story and then creating a series around it, this kind of operation The cycle will be greatly shortened, and I also prefer to ‘speak a little story’ instead of creating a huge series.”